I’m Beto Bina.

I was born in an artistic family, studied Business, and my left & right brains always think together.

My career was built at the intersection of Strategy, Innovation & Sustainability. I have worked with brands such as Nike, Google, Uber, Samsung, Coca-cola and many others.

Now I work for my own dream company: FARFARM.

My passions are Sustainability, art, and outdoor sports: surfing, climbing and running. 

My goal is to develop sustainable services & products that people care about.


Career highlights:

Featured at Fast Company’s World Changing Ideas 2018 & 2019 with Papel & Caneta.

I was awarded Cannes Young Lions as the best Strategist under 30 in Brazil.

I won a distinction as a top writer in Sustainability at Medium, one of the most important social journalism platform.

I won 2x an Effie Award, most prestigious Strategy recognition in Advertising, with the TIM beta project.

I was a mentor at SxSW 2016 in the Branding & Marketing category.



Other activities:

I organize and facilitate Papel & Caneta in NYC, a non-profit that connects professionals from the creative industry to do good.

I taught about Digital, Mobile & Social Strategy at Miami Ad School, Perestroika and São Paulo Digital School.

I’ve been speaking about Digital, Mobile & Social Strategy in many events such as Social Media Week, Content Summit and Universities.