I’m Beto Bina.
I was born in an artistic family, studied Business, and my left & right brains always think together.
My career was built at the intersection of Strategy, Innovation & Sustainability. I have worked with brands such as Nike, Google, Uber, Samsung, Coca-cola and many others.
Now I work for my own dream company: FARFARM.
My passions are Sustainability, art, and outdoor sports: surfing, climbing and running.
My goal is to develop sustainable services & products that people care about.
Featured at Fast Company’s World Changing Ideas 2018 & 2019 with Papel & Caneta.
I was awarded Cannes Young Lions as the best Strategist under 30 in Brazil.
I won a distinction as a top writer in Sustainability at Medium, one of the most important social journalism platform.
I was a mentor at SxSW 2016 in the Branding & Marketing category.
I organize and facilitate Papel & Caneta in NYC, a non-profit that connects professionals from the creative industry to do good.