James Whittaker é um ex-Engineering Director no Google e escreveu um post sobre os motivos de sua saída da empresa. Este repercutiu consideravelmente e, pessoalmente, foi um tanto esclarecedor, mesmo sendo apenas um lado da moeda.
Nossa indústria muda rapidamente e é muito fácil perder o olhar para o básico: pessoas. Mas vou deixar aqui os principais pontos do texto e que a reflexão fique com cada um de vocês, afinal, nossa indústria está imersa nesse mundo e, como dizia alguém que não lembro, quem não reflete vive de reflexos:
The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus.
Under Eric Schmidt ads were always in the background. Google was run like an innovation factory, empowering employees to be entrepreneurial through founder’s awards, peer bonuses and 20% time.
There was one place where the Google innovation machine faltered and that one place mattered a lot: competing with Facebook.
Google could still put ads in front of more people than Facebook, but Facebook knows so much more about those people.
Larry Page himself assumed command to right this wrong. Social became state-owned, a corporate mandate called Google+.
Search had to be social. Android had to be social. You Tube, once joyous in their independence, had to be … well, you get the point. Even worse was that innovation had to be social. Ideas that failed to put Google+ at the center of the universe were a distraction.
I couldn’t even get my own teenage daughter to look at Google+ twice, “social isn’t a product,” she told me after I gave her a demo, “social is people and the people are on Facebook.” Google was the rich kid who, after having discovered he wasn’t invited to the party, built his own party in retaliation.
The old Google was a great place to work. The new one?
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